. Specifically, it outlines the types of information that we gather about you while you are using the Site, and the ways in which we use and share this information.
We will not use the information that we collect while you are using the Site, nor will we authorize third parties to use such information, to mail or e-mail promotional offers directly to you unless you have specifically informed us that you would like to receive such promotional offers.
Information You Provide to Us
We may collect and store information, including personally-identifiable information (such as your name, postal address or e-mail address), or other information, that you voluntarily supply to us either while on the Site or in responding via e-mail in connection with a feature provided on the Site. Some examples of this type of information include information that you electronically submit when you contact us with questions, information that you post on blogs, discussion forums or other community posting and social networking areas on our Site, information that you electronically submit when you complete an online registration form to access and use certain features of our Site, and information contained in search requests or questions that you submit to the Site. If you decline to supply or provide us with certain information while using the Site, you may not be able to use or participate in some or all of the features offered through the Site.
Information that is Automatically Collected
We also collect and store non-personally identifiable information that is generated automatically as you navigate through the Site. For example, we may collect information about your computer’s connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. We also may use a standard feature found in browser software called a cookie to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you have entered preference information before. This Site also may use web beacons (single-pixel graphic files also known as transparent GIFs) to access cookies and to count users who visit the Site or open our HTML-formatted e-mail messages.
How This Information Is Used
We use the information we collect from you while you are using the Site in a variety of ways, including, for example, to process your registration request, provide you with services and communications that you have requested, customize features and advertising that appear on the Site, deliver our Site content to you, measure Site traffic, measure user interests and traffic patterns, and improve the Site and the services and features offered via the Site. We will not use the information that we collect while you are using the Site, nor will we authorize third parties to use such information, to mail or e-mail promotional offers directly to you unless you have specifically informed us that you would like to receive such promotional offers.
Please be aware that we may occasionally release information about visitors if required to do so by law or if, in our business judgment, such disclosure is reasonably necessary: (a) to comply with legal process; (b) to enforce our Terms of Service; or (c) to protect the rights, property, or personal safety of our Site, us, our affiliates, our officers, directors, employees, representatives, our licensors, other users, and/or the public. Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or our Site, is acquired by another company, information about our Site users may be among the transferred assets.
Data Collected in Connection with Ad Serving and Targeting
We also may use third-party service providers to target and serve some of the advertisements you see on the pages of our Site, and these providers likewise may use their own cookies, web beacons and similar technologies to collect non-personally identifiable information from our Site. These service providers may use that information, sometimes in conjunction with similar non-personally identifiable information gathered through other websites, to deliver advertisements on this Site, and on other websites that participate in our service providers’ advertising networks, that are tailored to match the perceived interests of consumers. This information also may be used to help measure and research an advertisement’s effectiveness, or for other purposes.
The data collected in connection with the ad serving and ad targeting on our Site does not identify you personally and does not include your name, address, e-mail address or telephone number, but it may include the IP address of your computer.
Information You Post to Areas of the Website
Please keep in mind that whenever you voluntarily make your personal information or other private information available for viewing by third parties online – for example on blogs, discussion forums, or other community posting or social networking areas of our Site – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
Storage of Information
All information we gather on our Site is stored within a database to which only we and our hosting services provider are provided access. However, as effective as the reasonable security measures implemented by us may be, no physical or electronic security system is impenetrable. We cannot guarantee the security of our Site’s servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.
Questions Regarding Privacy